Tuesday, February 26, 2008

Howard Schultz

This has nothing to do with sports, or Husky football, but I found it to be a pretty interesting publicity stunt.

Starbucks is closing the doors at its 7,100 stores across America for a brief barista re-education.
CEO Howard Schultz announced the 3-hour closure starting at 5:30 p.m. local time Tuesday to energize 135,000 employees. He wants baristas to share their passion for making espresso, or as he says, "to pull the perfect shot, steam milk to order and customize their favorite beverage."


bigdave967 said...

Nice publicity stunt is right...Dunkin Dounuts did 99 cent espresso during that time. The reason they need the publicity is because everyone favorite fast food joint, McDonalds, is going to start selling "gourmet" coffee. Out here in philly they dabbled with 69 cent coffee no matter what the size. Great deal! I guess only time will tell but Starbucks is going to have to lower prices or find a niche with the upperclass to continue their coffee bean dominance.

bigdave967 said...
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bigdave967 said...

this is off Coffee topic but i found this article on SI this morning... http://sportsillustrated.cnn.com/2008/football/ncaa/02/26/saban.alabama.ap/index.html
...where is the Seattle Times' report on how winning is the most important thing?!?! Obviously this behavior happens everywhere and players dont get in trouble if they are stars...I hope the Times opens their eyes!