You can always slant a story to sound better or worse, it is just the perspective, and the motives you have to decide which direction. I think Nathan nailed it as usual.
Look at the title of the series and you'll see the negative-slanted sensationalism: "The disturbing story behind the last great UW team". Let me edit that for them: "The sad seven-year old story that has been rehashed by every paper in town about a few bad apples among mostly good citizens from UW's last great team". Let's try the same routine with the headline from the Jeremiah Pharms article. Their headline is "Key UW linebacker played entire season after his bloody print was tied to shooting". My version would be "Key UW linebacker played the entire season while the prosecutor's office assembled their evidence".
Semantic make a difference. Pharms by the way was tried, sentenced, punished, and served time for his crimes. Word has it that he has changed his life around since leaving prision.