The Huskies resigned with Nike for 39 million over the next ten years.
I knew the Huskies weren't going to switch despite rumors to the contrary.
No way Phil Knight wasn't going to lay out the big bucks to a Northwest rival.
No way he wanted Under Armour, Adidas, or Champion in his own backyard.
Phil Knight abides by this simple rule, keep your friends close, and keep your enemies closer.
The University of Washington abides by this simple rule, pay me the most and we will sign the contract.
Both rules are rules to live by.
I am pretty surprised that Under Armour, and Adidas didn't bid more to hack Nike off, UW should have proposed that angle, but since Nike had the right of first refusal it didn't really matter.